Such an inelegant machine for tedious copying.
‘The Document Company’ is an intellectual idea, but the brand is an emotional promise that you can get people to rally around,” said Barry Hoffman, executive creative director at Young & Rubicam, Xerox’s longtime ad agency. “Now, it’s time to just let the brand speak for itself.”
From a 2004 article about Xerox’s decision to drop the tagline ”The Document Company” from it’s advertising. Instead the ads would feature a bold, red, huge digital-looking X, to signify that it would “lead customers into that digital world.”
The photo above is of a 1961 Xerox machine. Happy Valentine’s day.
Greg specializes in thoracic surgery at Harlem Hospital.
Aren’t I the lucky one?